Samsung has faced significant challenges over the past few years, struggling with lackluster sales in its Galaxy phone lineup and disappointing profits from its chip division. In response to these difficulties, the company has announced plans for a strategic turnaround. Reports indicate that Samsung has hired Margaret Han, a former executive from TSMC, to take the reins of its U.S. foundry operations.

As the largest chip fabrication company globally, TSMC has built chips for numerous clients and has been at the forefront of various industry challenges. While Samsung is a prominent player in the chip market, it has been unable to match TSMC’s market dominance, and its share continues to decline. Although the smartphone segment contributes to Samsung’s revenue, the company relies heavily on its memory chip division for the bulk of its income, necessitating changes to restore its financial health.

Samsung’s strategy to bolster its offerings involves bringing in top talent from the industry. Margaret Han, who spent an impressive 21 years at TSMC, brings a wealth of experience in marketing, business development, and sales. Additionally, her previous role at Intel as the head of Global External Foundry Sourcing and Supplier Management adds further depth to her credentials, particularly given her notable achievements at TSMC.

Currently, Samsung is focused on expanding its chip production in the U.S., with a new foundry under construction in Taylor, Texas, designed to manufacture advanced 4nm and 2nm nodes. With Han at the helm, there are high hopes that her expertise will propel Samsung toward a more successful future and help rejuvenate the company’s competitive standing in the chip market.