Many companies, including Apple, typically maintain the design of their iPhones for a few years. The reason behind this is that creating new molds and redesigning internal components can be expensive. However, Apple may take a different approach by planning to introduce a new iPhone design annually until 2027. A post by a tipster on Weibo suggests that Apple will unveil a redesign of the iPhone each year until 2027.

According to this source, the 2025 iPhone will feature a large camera on the back, a detail that has surfaced in earlier leaks. For 2026, significant changes are expected on the front, including the integration of Face ID under the display and a punch-hole design for the front camera. The anticipated 2027 model, which marks the 20th anniversary of the iPhone series, promises major updates, such as moving Face ID and the front camera beneath the screen to create a more seamless appearance. In addition to these updates, there are rumors of a “mostly glass” design that could curve around the edges of the phone.

Those who don’t have an urgent need to upgrade may find it worthwhile to wait for these upcoming releases. The smartphone market has reached a plateau, and performance upgrades between generations have diminished. Cameras have already reached a level of quality where the differences are subtle, making it harder for companies to attract customers through performance alone. As a result, these companies may need to focus on innovative physical designs.

This trend is evident in recent announcements, such as Samsung’s Galaxy S25 Edge, which, despite being perceived as less impressive on paper, has garnered attention due to its ultra-thin profile. Apple is also rumored to release an ultra-thin model, the iPhone 17 Air, later this year. Ultimately, whether these changes justify a premium price for their new looks remains a matter of personal preference.