Spam content on social media platforms continues to be a significant issue, negatively impacting the user experience. In response, companies like Meta are actively exploring ways to combat this problem. Recently, Meta announced it is stepping up its efforts to reduce spam on Facebook.

The new measures focus on identifying accounts that engage in manipulative tactics, such as posting lengthy content accompanied by excessive hashtags. According to Meta’s statement, this crackdown aims to limit the visibility of posts that have misleading titles unrelated to their images. For example, a post featuring a cute dog with a title about airplane facts will be restricted, limiting its visibility to followers only, and monetization opportunities will be revoked for those accounts.

Meta provided visual examples to assist users in recognizing this type of spam content. The company is clear in its communication, emphasizing that accounts using distracting captions or irrelevant titles will face restrictions. Content published with these tactics will be shown only to existing followers and removed from monetization eligibility.

In addition to targeting misleading posts, Meta is handling the issue of users creating multiple accounts to propagate spam. Accounts that disrupt the Facebook experience by sharing the same content across hundreds of profiles will also lose monetization opportunities and experience decreased audience reach. Furthermore, measures are being implemented to improve comment visibility by diminishing the importance of those that exhibit coordinated fake engagement.

A new feature is being tested that allows users to report irrelevant comments, making it easier to highlight valuable interactions. These strategies may eventually extend to platforms like Instagram, as Meta continues to address the spam challenge across its services.