Google has released a new stop-motion advertisement showcasing its Gemini Live with Video feature, which could be interpreted as a jab at the iPhone’s deficiencies in AI capabilities. This minute-long video is part of a series of humorous and creative ads that Google has been airing since 2023. In these commercials, the Pixel phone and the iPhone are portrayed as friends, providing an entertaining way to highlight Pixel’s latest features while subtly criticizing what the iPhone lacks. These ads have been widely circulated ever since the debut of the original Pixel Fold.

For those who are not familiar with the campaign, more information can be found on the official Made by Google X account. The current advertisement highlights Gemini Live with Video, an exciting feature first introduced at Google I/O last year under the name “Project Astra.” This functionality allows users to ask Gemini real-time questions about whatever they see through their camera viewfinder. It is a valuable addition that is gradually being rolled out to more Android devices.

In the commercial, a Pixel 9 is depicted dining at a sushi restaurant with an iPhone. The iPhone requests to utilize the Gemini feature on the Pixel, effectively demonstrating that this is something the iPhone cannot do. As various sushi dishes pass by, the iPhone inquires about their identities, showcasing Gemini’s impressive question-answering capabilities. The ad wraps up humorously with the iPhone falling into a bowl of edamame, which has become a trademark gag in these commercials.

Overall, the ad serves as a clever reminder of the advanced features available on Pixel phones compared to the iPhone. Given Apple’s ongoing delays in enhancing Siri, these playful ads resonate even more, highlighting the unmet expectations of users eager for robust AI capabilities on their iPhones.