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In April, OpenAI CEO Sam Altman and renowned designer Jony Ive revealed a partnership that includes the acquisition of Ive’s io company. This collaboration aims to produce a ground-breaking hardware product, but it has been confirmed that it will not be a wearable device. Speculations may arise, especially considering the past success of various AI-driven gadgets, but OpenAI and Ive have a different vision. The Rabbit R1, which launched last year as an AI-first wearable, initially attracted attention due to its marketing claims.

However, it failed to meet consumer expectations in practical use. As stated in recent court filings regarding a trademark dispute with the Google-backed startup iyO, OpenAI’s upcoming hardware will not resemble wearables or in-ear devices. A declaration from Tang Tan, a former Apple executive and co-founder of io, clarified that the prototype referenced by Altman is still a year away from market readiness and is neither a wearable nor an in-ear device. This raises questions about the nature of the product being developed.

Current reports suggest it could be a device with phone-like functionality, but notably screen-less, diverging from traditional smartphones. Such an innovation could significantly impact the stagnant smartphone market, which has largely remained unchanged for over a decade. The industry is in dire need of disruptive technologies or approaches to reignite consumer interest. OpenAI and Ive’s collaboration holds promise, especially given OpenAI’s leadership in artificial intelligence through ChatGPT and Ive’s extensive experience designing iconic Apple products.

Together, they have the potential to establish a new standard in technology that could redefine user interaction and engagement.

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