In recent hours, many users of the social media platform X (formerly Twitter) have become increasingly frustrated by an unexpected occurrence. Subscribers to the highest tier, X Premium+ (Plus), are reportedly seeing advertisements in their feeds. This situation is surprising, as one of the main benefits of the X Premium+ subscription is the promise of a completely ad-free experience.

Feedback from users indicates that the ads may be infrequent, appearing only occasionally rather than consistently like in lower subscription tiers. Refreshing the page often resolves the issue temporarily. However, users are expressing considerable disappointment as they expected an uninterrupted feed for the price they pay for this premium service.

The presence of any advertisements contradicts the core value that Premium+ subscribers were promised. Currently, the reason for the appearance of ads for X Premium+ users remains unclear. It is unknown whether this is a result of revised advertising policies or merely a temporary glitch.

Official communication from the platform has yet to address these concerns. As it stands, the subscription page still asserts that X Premium+ is free of ads, enhancing the belief that a bug may be responsible for the disruption. The X Premium+ tier offers a range of benefits designed for serious users and professionals.

Subscribers enjoy advantages like enhanced visibility for their replies, the ability to write longer articles, and access to an advanced trend detection tool called “Radar.” Furthermore, the tier includes enhanced features for X’s Grok AI, such as higher usage limits and early access to new functionalities. As reports continue to pour in, the community eagerly anticipates an official update from X to clarify the situation.

Hopefully, the X team will provide answers soon.