Apple appears to be resting on its achievements, despite its strong product range and market dominance. However, it seems the company may have become complacent. Bloomberg analyst Mark Gurman suggests that in order to maintain its competitive edge, Apple should consider developing a smart ring.

Gurman highlights declining performance in Apple’s wearables segment. This category, once generating approximately $40 billion annually, experienced a 7% drop in the past fiscal year. Notably, the Apple Watch series saw a 14% decline, with projections indicating that this trend is likely to continue.

One contributing factor, according to Gurman, is the lack of significant innovation in Apple’s product designs. The Apple Watch has stuck with an older aesthetic across generations, while AirPods Pro have not been updated since 2022. To regain momentum, Gurman proposes that Apple should introduce a smart ring.

He points to Oura, a company that has successfully marketed smart rings for years, indicating a clear consumer demand for this type of technology. Samsung has also entered this market, launching its own smart ring last year. An Apple smart ring could appeal to users looking for a more comfortable and discreet option.

Additionally, the absence of a display could lead to longer battery life, and rings typically offer more fashionable choices for consumers compared to smartwatches. While rumors of an Apple smart ring have circulated for years, no official product has been announced. It’s possible that Apple continues to analyze this concept internally without bringing it to fruition.

Meanwhile, Apple is reportedly working on other wearables, including a follow-up to the Vision Pro and a pair of smart glasses expected by late 2026. However, as with any Apple-related rumors, caution is advised until any product is officially released.