Japan represents a significant market for Google’s Pixel phones. However, the company recently faced a setback with the imposition of a sales ban on the Pixel 7. This ban stems from a copyright dispute with Pantech, a technology firm that accused Google of patent infringement. Following a legal battle, Google has lost the case in Japan, resulting in restrictions on selling, displaying, transferring, or importing the Pixel 7.

Consequently, although the phones currently in use will remain operational, new purchases are effectively halted. At present, the sales ban is limited to the Pixel 7, but there are concerns it could extend to Google’s upcoming models, specifically the Pixel 8 and Pixel 9. Pantech is reportedly seeking to initiate similar restrictions for these newer devices. For now, both the Pixel 8 and Pixel 9 can still be sold in Japan, and it remains uncertain whether Pantech’s attempts will be successful or if any ban will take effect soon.

The legal dispute centers around a technology known as Control Signal Mapping, which plays a crucial role in implementing 4G communication standards. The Japanese court determined that Google infringed upon Pantech’s patents. Reports indicate that Google’s perceived lack of sincerity in addressing the dispute may have influenced the judge’s decision to impose the sales ban. Currently, Google has ceased selling the Pixel 7 in its online store in Japan.

While this may not significantly impact the company’s operations at the moment, the potential for further bans on future devices, particularly the Pixel 8 and Pixel 9, could pose more serious challenges for Google in maintaining its market presence in the country. If such restrictions extend to the anticipated Pixel 10 series, the situation could become even more complicated.