The competition between Google and Apple stretches beyond smartphone sales, as both tech giants frequently draw inspiration from each other in enhancing their operating systems. Google is reportedly working on a new feature dubbed ‘Calling Cards,’ which resembles Apple’s Contact Poster. Apple’s Contact Poster, introduced in iOS 17, was created in response to user complaints regarding bland incoming call screens.

This innovative feature allows users to personalize how they appear when calling friends and family, by crafting a custom poster that displays during calls. Users can include photos, Memojis, unique colors, and fonts to create a more engaging experience. In an effort to compete with Apple’s engaging call screen feature, Google appears to be actively developing its Calling Cards.

Reports from key sources indicate that Google has added several codes to its Contacts app, hinting at forthcoming enhancements. The new feature is set to allow users to showcase distinctive fonts and full-screen images on their call screens, mirroring the functionality found on iPhones. Additionally, users will likely have the option to create, delete, and modify their customized call cards.

If all proceeds as planned, Google’s Calling Cards will function in a manner similar to Apple’s Contact Poster, enhancing the call experience for Android users. As for the release date, Google’s Calling Cards are still under development, making it challenging to pinpoint when it will be launched. However, with recent indications suggesting progress, a potential announcement may come sooner than expected.

Initially, the feature could be rolled out exclusively to Pixel devices, while other manufacturers may later incorporate it into their smartphones.