Google, one of the wealthiest companies globally, generates billions in revenue annually. However, this does not preclude the company from tightening its budget for certain services. Recently, Google announced a strategic shift that involves cutting the budget for its smart TV platform, Google TV, in favor of prioritizing YouTube. The reported budget cut for Google TV is about 10%, as stated by The Information.

This decision has already led to layoffs within the Google TV team, which comprises approximately 300 staff members. While exact figures for the layoffs remain undisclosed, it’s noted that a quarter of the team has already been affected. With the total budget for Google TV around $500 million, this reduction is significant and raises concerns about the future of the platform. Google TV serves as a smart TV platform supported by major brands like Hisense and TCL.

The impact of these budget cuts on existing partnerships is still uncertain. Nonetheless, Google aims to reassure its users that Google TV is not being abandoned. A company representative emphasized their continued investment in Google TV, highlighting plans for new user experiences, including the anticipated integration of their AI model, Gemini. This integration is expected to enhance user interaction and create a more engaging experience on the platform.

Additionally, there are whispers about substantial changes coming to YouTube. Having been a significant part of our lives since 2005, the platform may soon evolve to resemble subscription services like Disney+ or Netflix, focusing on paid content and exclusive shows. Major developments could unfold in the upcoming months, reflecting Google’s intent to reshape its video-hosting landscape.