Apple is reportedly considering a significant move to enhance its artificial intelligence capabilities, engaging in internal discussions about the potential acquisition of Perplexity AI. This startup is gaining recognition for its advanced AI model, and a strategic acquisition could help Apple strengthen its position in the competitive AI landscape.

In recent years, Apple has lagged behind competitors like Samsung and Google in the rapidly evolving world of artificial intelligence. Acquiring Perplexity AI could serve as a direct response to this challenge, providing a substantial boost to Apple’s AI research and development efforts.

Such a deal could be pivotal for fulfilling features that have long been promised for “Apple Intelligence,” including a more advanced Siri and other enhancements that have been pending for some time. Additionally, Perplexity could play a crucial role in helping Apple design future products, such as sophisticated smart home hubs and augmented reality glasses.

The discussion around Perplexity AI also holds strategic implications for Apple’s ongoing relationship with Google. Currently, Google pays around $20 billion annually to be the default search engine on Safari.

However, with an antitrust trial that could jeopardize this arrangement, acquiring Perplexity AI might provide Apple with a viable alternative. The AI-driven search capabilities of Perplexity AI could position it as a replacement for Google on Safari, allowing Apple greater control over its search experience.

Moreover, an acquisition could also impact Samsung, another direct competitor. Reports indicate that Samsung is planning to invest significantly in Perplexity AI, potentially using it as the default voice assistant for the upcoming Galaxy S26 series.

If Apple were to acquire Perplexity, it could significantly disrupt these plans. While these discussions are still in the preliminary stages and no deal has been confirmed, they underscore Apple’s intent to solidify its presence in the AI sector.

This potential move could lead to major advancements in both Apple’s core features and upcoming innovations, revealing the company’s commitment to embracing cutting-edge AI technology.