Apple held its annual Worldwide Developers Conference (WWDC) this week, welcoming around 1,200 attendees to Apple Park for the event. While the keynote presentation on Monday garnered the most attention, media participants have been engaged in interviews, briefings, and podcasts throughout the week in a studio set up by Apple. Among the interviews conducted was one by Joanna Stern of The Wall Street Journal, who spoke with Craig Federighi, Apple’s head of software, and Greg Joswiak, its marketing chief.

Both executives are well-known figures at Apple, second only to CEO Tim Cook. Stern probed them about Siri, pressing for insights similar to a concerned parent asking about their child’s performance. Additionally, she inquired about the potential for a foldable device.

Federighi and Joswiak humorously dismissed the idea, with Joswiak quipping, “it would break, wouldn’t it?” Their lighthearted response suggested that Apple may indeed be exploring foldable technology. Another topic discussed was the potential increase in iPhone prices this fall amidst a fluctuating economic landscape influenced by tariffs. When Stern brought up the issue, Joswiak avoided specifics, stating, “Nothing to announce now,” and redirected the conversation towards software.

He indicated that Apple is monitoring the situation closely to determine how things may settle with tariffs affecting the price of hardware. Federighi added an interesting note regarding software upgrades, mentioning, “Our software upgrades are free and untariffed.” This remark highlights a significant shift for Apple, as software updates were previously not always free. Back in 2009, users had to pay for updates to Mac OS X and some iOS releases, with fees as low as $2 for specific upgrades and $9.95 for entire OS updates.