If you are familiar with the tech industry, you probably recognize the name Sam Altman. He is the CEO of OpenAI, a leading organization in artificial intelligence and the creator of ChatGPT. While OpenAI is occupied with advancing AI models, Altman is also focusing on other ventures.

One notable project is a startup that has introduced an eye-scanning platform in the United States for identity verification and online login. The startup, Tools for Humanity, has recently rolled out its eye-scanning identity verification system, named World, in the U.S. Altman describes the technology as a means to “ensure that humans remain central and special in a world dominated by AI-generated content.” As the leader of OpenAI, he has directed the company’s ethos toward navigating the increasing influence of artificial intelligence. Initially branded as “Worldcoin,” the project had strong ties to the cryptocurrency realm.

However, after observing resistance from the Biden administration towards cryptocurrency, the company opted to shift its focus. They rebranded and dropped “coin” from the name, aiming to mitigate regulatory challenges. World utilizes unique spherical devices known as Orbs to scan users’ eyes.

The technology processes iris data to generate what is termed an “IrisCode,” which is exclusive to each individual, forming the basis of the World ID. This ID allows users to log in to various online platforms, including popular services like Minecraft and Reddit. Despite its pivot away from cryptocurrency, World still offers benefits tied to digital currency.

Users who undergo eye scans receive a portion of a cryptocurrency associated with the project. Regarding privacy and security, Tools for Humanity acknowledges that it collects some user data. However, it asserts this is for security purposes only, ensuring no duplicate biometric information is stored.

They claim that the data is stored in a decentralized and anonymous manner to prevent identification even in the case of a data breach. The World project has further developments underway, including the “Orb mini,” which will function as a mobile point-of-sale device while incorporating identity verification. Tools for Humanity is also set to release a Visa World card and to conduct age and identity verification tests on Tinder Japan.