Netflix has recently announced a number of significant updates to enhance the user experience, particularly for its TV app. The streaming service is set to introduce a revamped user interface (UI) that features a modern homepage design. Viewers watching Netflix on their TVs will start to notice these changes in the upcoming weeks or months.

In an official blog post, Netflix highlighted that the improved UI will simplify the TV homepage, making it more intuitive. Eunice Kim, Netflix’s Chief Product Officer, emphasized that the changes aim to help viewers easily discover shows, movies, live events, and games that match their preferences. The new design includes a prominent banner at the center of the TV app, showcasing recommendations tailored to viewers’ interests.

Below this banner, users will find rows of curated collections such as “Your Next Watch,” “Today’s Top Picks for You,” and “Only on Netflix.” Notably, award-winning shows or trending titles will be highlighted with callouts like “Emmy Award Winner” or “#1 in TV Shows,” providing context on why these selections might be of interest. Further adjustments include relocating shortcuts from the left sidebar to a more accessible section at the top of the screen.

Kim noted that the new UI offers a “more flexible canvas,” paving the way for easier access to live content and games. Additionally, the introduction of “responsive recommendations” on the homepage will cater to users’ moods and current interests. On the mobile front, Netflix is also rolling out changes to improve the user experience, such as AI-powered search capabilities.

This feature, which employs a conversational approach through ChatGPT, will allow iOS users to opt into a beta version starting this week. Moreover, Netflix is experimenting with a vertical video feed for mobile devices, enabling users to watch their favorite content, manage their lists, and share selections with friends.