From its inception, advertisements have been a cornerstone of Google’s revenue model. The company placed significant emphasis on this area, seeking to assert its dominance within the AdTech industry. This commitment has led to recent antitrust scrutiny in the United States, with ongoing developments in that regard.

Amidst these challenges, Google is exploring avenues to merge its traditional advertising with artificial intelligence (AI), a field where it has also established a prominent presence. Reports indicate that Google is investigating new strategies to monetize the growing popularity of AI chatbots. This could soon result in users encountering ads while engaging with these AI tools.

Notably, Google has been testing the integration of advertisements into AI chatbot conversations systematically over the past few months. According to Bloomberg, Google’s AdSense has started offering the option to showcase ads directly within user interactions with several third-party AI chatbots. This initiative, which began earlier this year, opens up new possibilities for targeted advertisements in the realm of artificial intelligence.

Until now, these chatbot services had maintained an ad-free conversational environment. Initial tests of this feature have been conducted with various AI-driven search startups, such as iAsk and Liner. Currently, the ad integration system is only available to select chatbot developers who choose to adopt Google’s advertising solutions.

A Google spokesperson emphasized that “AdSense for Search is available for websites that want to show relevant ads in their conversational AI experiences,” highlighting the company’s strategic intent. Despite the substantial costs associated with AI development, monetization remains a challenge for many companies. Google’s proactive approach to incorporating ads into third-party AI chatbots presents an expedient method for achieving profitability.

By doing so, the tech giant is capitalizing on the burgeoning popularity of AI chatbots while simultaneously enhancing its existing advertising offerings. Additionally, this effort follows their earlier initiatives, such as testing ads in AI-generated search results, indicating a consistent pursuit of innovative advertising strategies within their AI applications.