Apple is preparing to host its 36th annual Worldwide Developers Conference (WWDC) from June 9 to June 13. During this event, the Cupertino tech giant is expected to unveil several major updates, including iOS 19, iPadOS 19, macOS 16, watchOS 12, tvOS 19, and visionOS 3. Notably, Apple is also set to introduce a new app focused on video games, which will replace its existing Game Center service, according to a report by Bloomberg. This unified gaming app is designed for use on iPhone, iPad, Mac, and Apple TV.
Apple’s goal is to establish itself as a leader in the gaming market, with plans to preinstall the app across its product lineup. The new application will act as a launcher for games, combining in-game achievements, leaderboards, and social features that are currently spread throughout its ecosystem. This move comes as a replacement for Game Center, which was launched in 2010 but failed to gain widespread adoption. In addition to consolidating features, Apple’s gaming app will provide editorial content that showcases new titles and offers direct access to the gaming section of the App Store.
It will also promote Apple Arcade, the company’s monthly subscription service priced at $6.99. The app is expected to include a Mac version that will allow users to display games obtained outside the official App Store, addressing a common issue for desktop gaming enthusiasts. By integrating gaming into its broader ecosystem, Apple is positioning this new app as a competitor to services like Xbox Game Pass. With a focus on exclusive content and seamless user experience across its devices, Apple’s commitment to expanding its gaming endeavors is evident, particularly following its acquisition of RAC7, the studio known for the popular Sneaky Sasquatch game on Apple Arcade.
As gaming continues to generate a significant portion of Apple’s App Store revenue, these developments underscore the company’s growing ambitions in this sector.