YouTube Premium’s discounted grandfathered price is set to increase soon.
YouTube Premium is set to increase its grandfathered pricing in the US, following a similar move in the EU. Users who have been paying $7.99 per month for this service will now see their monthly fee jump to $12.99. This price hike marks a significant change for early adopters who have benefited from lower subscription rates for years. Initially, YouTube Premium started as YouTube Music Key in 2014, focusing on ad-free music and video playback.
The introductory price was $9.99 per month, and a discount for early users allowed many to subscribe for just $7.99. When the service transitioned to YouTube Music and YouTube Premium, those beta testers continued enjoying the legacy pricing while newer subscribers paid higher rates, currently set at $13.99 for individuals and $22.99 for family plans. The recent increase in grandfathered pricing aligns with YouTube’s introduction of the new Premium Lite plan, designed to attract more budget-conscious users. Priced at $7.99, the Premium Lite option offers ad-free video viewing but lacks the additional features found in the full YouTube Premium subscription, such as music access, background play, and the ability to download videos.
As a result, this plan serves as a basic service for viewers who primarily want to watch videos without interruptions. With these changes, users facing the grandfathered price increase have a choice: they can either continue their subscription at the new rate or switch to the more economical YouTube Premium Lite plan, depending on their needs and preferences.
