Samsung is joining forces with Microsoft to introduce Copilot as the new voice assistant for its smart TVs, replacing Google Assistant, which has been a longstanding feature. This shift marks a significant change, as Samsung has been systematically phasing out Google Assistant across all its television models.

The primary motivation behind this move is the advancements in artificial intelligence. Microsoft’s Copilot utilizes large language model (LLM) technology, enabling it to comprehend human speech with greater accuracy.

This feature will allow the Samsung TV Copilot to interact in real-time, understanding user intentions and providing intelligent suggestions. Other manufacturers are also adopting Microsoft’s Copilot; LG has entered a partnership to provide similar AI-powered search capabilities in its latest television models.

Historically, Google Assistant was a staple for Android devices and smart TVs. However, the introduction of more sophisticated chatbots has overshadowed it.

Over the past couple of years, Samsung has been reducing its reliance on Google Assistant, completing this transition recently. Meanwhile, LG continues to include Google Assistant but has shifted its marketing focus away from it.

Additionally, Google plans to phase out support for Google Assistant on devices running Android 10 or higher, indicating a broader shift in strategy. Simultaneously, Microsoft has been promoting its Copilot AI chatbot across various platforms, including Windows 11, the Edge browser, and Bing.

Built in collaboration with OpenAI, Copilot leverages the same GPT technology that powers ChatGPT, resulting in a more seamless user experience. In contrast, Google’s new AI assistant, Gemini, is being developed independently and has yet to match the capabilities of Microsoft’s offering.

As voice assistants increasingly integrate AI technology, it’s clear that the landscape is evolving. With Microsoft’s Copilot already operational, Samsung’s decision to adopt it aligns with industry trends.

As more manufacturers follow suit, we can expect Microsoft Copilot to become a prominent feature in smart TVs across the market.