Max has officially introduced a fee for password sharing, implementing a new feature called the Extra Member Add-On. This move places Max strategically in the middle of the pricing spectrum occupied by Netflix and Disney+, both of which have adopted tiered pricing models. While Max aims to provide users with flexibility, it also imposes a single-device limitation on extra members, ensuring that shared accounts come with certain inconveniences.

The Extra Member Add-On will cost subscribers $7.99 monthly. This decision follows the trend initiated by Netflix, which began charging users for sharing their subscriptions, framing it as a method to combat unauthorized access. Once lauded for their leniency in account sharing, streaming services are now tightening their policies.

The announcement from Max shouldn’t be surprising, given this evolving landscape. When it comes to pricing, Max finds itself effectively positioned between Netflix and Disney+. Netflix offers members a choice between two extra member fees: $6.99 with ads and $8.99 without ads.

Disney+ follows a similar route, charging $6.99 for the ad-supported tier and $9.99 for those without ads. Conversely, Max’s pricing is straightforward at $7.99 regardless of whether the primary account is ad-supported or ad-free. This approach means subscribers on higher-tier plans can benefit from a no-ads experience for their extra members at the same price.

However, there is one crucial limitation to the Extra Member Add-On; users can only stream on one device at a time. This means if an extra member wants to switch devices, they must log out from their current device before logging in on another. While it’s unclear if this will require manual intervention, similar services usually enforce automatic logouts on initial devices.

The new fees for extra members take effect immediately, highlighting a significant shift in how streaming services manage account sharing.