0 2 mins 15 hrs

A US judge has scheduled a hearing for Google’s second remedies case concerning its advertising technology practices. This follows a legal defeat in which the Department of Justice (DOJ) ruled that Google illegally dominates online advertising markets. Currently, Google is also engaged in a separate remedies case related to its dominance in search.

The date for the advertising remedies case is set for May 2. Judge Leonie Brinkema, presiding in a federal court in Alexandria, Virginia, indicated that the hearing will establish a comprehensive understanding of potential remedies before narrowing down on specific actions Google may need to undertake. On April 17, Google was found liable for maintaining monopoly power in the markets for publisher ad servers and ad exchanges, a decision that has significant implications for the company.

As Google navigates this challenging legal landscape, one of the options it may consider is divesting certain business segments. Additionally, in the ongoing search dominance case, Google faces the possibility of being required to sell off Chrome, its popular web browser. The company is currently dealing with two critical legal challenges simultaneously, which are likely to compel it to make substantial operational changes.

Google has announced its intention to appeal both rulings and has not suggested selling Chrome, arguing that the browser requires its support to function optimally. However, the DOJ’s expert has contested this claim, illustrating a contentious back-and-forth in court. Interest in acquiring Chrome has been expressed by various entities, including notable firms like OpenAI and Yahoo, highlighting the stakes involved in these legal proceedings.

As Google confronts its dual legal battles, the pressure for transformation and compliance looms large.

Leave a Reply

Your email address will not be published. Required fields are marked *