Instagram Aims to Enhance Interactivity Features in Reels for Users
Instagram has introduced an exciting new feature called Blend, designed to enhance the social experience of its Reels. This feature allows users to create custom feeds specifically for Reels that they can share with friends in group chats. The rollout is currently in progress, promising a more engaging way to interact with short-form videos. The primary objective of Instagram with this new feature is to increase the watch time of Reels, its short video format that is becoming increasingly prevalent across the platform.
As the competition with TikTok intensifies, Instagram continues to innovate and introduce fresh functionality for Reels. Blend stands out as a unique addition that fosters social interaction around these videos. With Blend, users can collaborate to discover new Reels together. Instead of just sharing individual Reels, friends will be able to curate a communal feed that refreshes daily with new content.
When someone reacts to a Reel from this shared feed, the app will notify other users, encouraging conversations in the group chat about the videos. This not only enhances the social aspect but also allows users to explore new content that aligns with their friends’ interests, potentially leading to the discovery of new favorite creators. To start using Blend, make sure your Instagram app is up to date. While the feature is being rolled out, it may not be available to everyone just yet.
Check your app’s page in the app store for updates. Once updated, initiate or open a one-on-one chat with a friend and locate the Blend icon at the top of the chat, right next to the phone icon. From there, you can begin your shared Reel journey!
