Google’s pricing strategy is set to undergo significant changes for 2025 and beyond, particularly concerning the Pixel 10 series. The pricing dynamics will include some models experiencing increases and decreases, while others will maintain their current prices. Notably, the Pixel Fold model is expected to drop to $1,499 by 2026, reflecting a price reduction of $300 over the span of two years.

Despite speculation about the potential discontinuation of the smaller “Pro” Pixel model if sales do not meet expectations, a reliable source indicates that it will remain in Google’s lineup through the Pixel 13 release in 2028. The portfolio will comprise the Pixel a-series, a base model, two Pro models, and the Foldable. This structure is likely to persist at least until 2028.

Interestingly, the Pixel Fold is anticipated to maintain a decreasing price trend, projected at approximately $1,500 in 2028. In contrast, the Google Pixel 10 Pro Fold is expected to be priced around $1,600. It appears that the Pixel Fold will continue to be launched alongside other flagship devices, maintaining a yearly August release schedule beginning with the Pixel 9 series in 2024.

Furthermore, the Pixel a-series is expected to stay at $499 through the Pixel 12a release in 2028. This price stability is refreshing, especially given the increases seen in past years. It helps delineate the a-series from the base model Pixel, reducing overlap, particularly with the similarities noted between the Pixel 9 and Pixel 9a.

Additionally, we have insights that suggest an increase in the price of the Pixel 10 Pro XL, anticipated to rise by around $100. This would elevate its price to $1,200, enlarging the gap among the various Pixel models and challenging consumers to make more discerning choices. Overall, these developments follow a successful year for Google with the Pixel 9 series, which performed well, partly due to strategic pricing and enhancements in design and technology.