Last month, OpenAI unveiled its upgraded image generator for ChatGPT, powered by the gpt-image-1 model. This advanced image generator is now accessible to developers and businesses through an API. Notably, companies such as Adobe and Figma have started incorporating OpenAI’s cutting-edge image models into their platforms, enhancing their creative capabilities. Developers can leverage the gpt-image-1 model to generate images in various styles, leading to a multitude of practical applications across different sectors.

The model is particularly adept at accurately rendering text and responding to custom design prompts. OpenAI has also announced that it will soon introduce support for the Responses API, further extending the utility of its image generation capabilities. This new image generator has garnered attention for its ability to create Studio Ghibli-inspired visuals and surreal doll-like imagery. Adobe and Figma are at the forefront of utilizing OpenAI’s latest image generation model.

Adobe plans to integrate this technology into its Firefly and Express applications, allowing creators to produce visuals in diverse artistic styles. Meanwhile, Figma is implementing gpt-image-1 within Figma Design, enabling users to create and edit images directly on the platform. This integration simplifies tasks such as style editing, object manipulation, and background expansion through text prompts. Figma has noted that gpt-image-1 will greatly enhance brainstorming, prototyping, and visual iteration processes.

Additionally, other prominent companies including Canva, GoDaddy, Instacart, and HubSpot are exploring how to integrate OpenAI’s image generator into their offerings. Canva aims to expand its design generation and editing capabilities in its Canva AI and Magic Studio tools. For safety reasons, the gpt-image-1 model in the API employs the same protective measures as GPT-4o used in ChatGPT, ensuring that the creation of harmful images is restricted while also including metadata for generated photos.